IRCO RETURNS FOR THE 11TH ANNUAL QUAKER STEAK & LUBE DIRT TRACK HEROES SHOW

NOVEMBER 18, 2017

CONTACT: BOB MILLER 443 513 4456

RELEASE PREPARED BY STEVE PADOS

Phillipsburg Mall to Host. . . . . .

IRCO RETURNS FOR THE 11TH ANNUAL QUAKER STEAK & LUBE DIRT TRACK HEROES SHOW

The dates for the popular eleventh edition of the week long Quaker Steak & Lube Dirt Track Heroes Show have been confirmed for 2018 and the hard-working staff and historical groups and speedways are putting all of the necessary pieces in place to produce another great show. The successful event will once again begin its week long run at the Phillipsburg Mall located off Route 22 East in Phillipsburg, New Jersey beginning on Sunday, March 4th and will run through March 10th. The upcoming show encompasses the majority of the local short track scene and has become a must go to event for the local Tri-State area. Quaker Steak and Lube has taken on the lead sponsor role for the fourth consecutive season.

For the eleventh consecutive year, IRCO Community Federal Credit Union will once again lend their solid support to the popular show. IRCO was formed in 1966 and has grown in leaps and bounds to it's present state today. IRCO remains a locally-owned and staffed community financial institution. "IRCO Credit Union is pleased to continue its very successful relationship with the Dirt Track Heroes Show," stated IRCO Vice President Greg Collins. "The show has proven to be a very effective means of establishing the IRCO brand and promoting our various financial products in both the local and racing community. We look forward to another outstanding show at the Phillipsburg Mall in March 2018." IRCO Credit Union serves over 8,000 members offering a wide variety of financial products and services and serves the towns of Phillipsburg and Alpha as well as the townships of Franklin, Greenwich, Lopatcong and Pohatcong in New Jersey and the counties of Northampton and Lehigh in Pennsylvania. IRCO membership us open to individuals who live, work, shop, attend school, worship or volunteer in any of those communities. As a community based financial institution, all loan decisions are promptly made in their offices by onsite lending personnel.

Information about IRCO’s various financial services and products is available at www.ircocu.com, by telephone toll free at 800-538-1572 or stop by their offices located at 450 Hillcrest Blvd in Phillipsburg NJ and 2240 Northampton St in Easton PA.

The schedule of events for the eleventh edition of the Dirt Track Heroes Show will be released shortly and this great local event will remain focused on the past, present and future of the sport with special recognition to the many legendary stars the racing fans cheered on from the grandstands to the new wave of stars and the future stars who are now cutting their teeth in the entry levels of racing in quarter midget, go kart or junior slingshot ranks and determined to be the next driving stars in the sport..

The Phillipsburg Mall has proven to be a popular setting for this special event and will once again offer many varieties of new and vintage race cars, racing memorabilia, collectibles and photos on display throughout the Mall for the duration of the show's run. The ten previous shows have brought out race cars from all divisions of motorsports filling the Mall space as the past, present and future of racing have been highlighted in a week long show celebrating the love each of us has found in attending races and meeting so many wonderful people associated with the sport. Last year's event broke many of the existing records as 162 cars made their way into the Mall walkways. With an exciting and diverse schedule of events to whet the appetite of any true race fan, large crowds are expected to flock to the show to fill the wide aisles of the Phillipsburg Mall for the upcoming tenth edition of the show. This event is truly the Mall favorite and one of the leading attractions, continuously drawing outstanding crowds and successful events promoter Bob Miller and his wife Donna spearhead the hard working staff of individuals responsible for the continued success of the show.

The restored and original race cars represent racing's past or what many race fans refer to as the "Golden Era" of auto racing. The great spirit of the event takes the great fan base of racing back to a special time in their lives when they could hop into their family jitney and travel less than a half hour to witness the excitement and spectacle of a night at the races. Some of the cars in attendance will be original works, some of the race cars are replicars of famous cars re-created to look much like the racers the legendary drivers drove to glory at one of the many speedways that hosted racing events. The great cars and the preserved memories gain far more impact when the fans have the opportunity to chat with many of the legendary drivers who will be making special appearances at the Mall during the week long event. All historical racing groups including Tri State, Nazareth, Harmony and Reading will have their memorabilia on display and their many scrapbooks open for the fans to take another long look at the glory years of racing and possibly find a picture or two they want to purchase as a keepsake from past glory or racing exploits.

Current day race cars are displayed by race teams to gain fan exposure and interest for themselves and their sponsors and create the "buzz" for the mall walkers to visit a race track in their immediate area. The cars are displayed to also exhibit the new and changing technology associated with racing and with the many restored race cars on site, depicts the evolution of the many eras of racing ingenuity. The fans can visit the Dirt Track Heroes Car Show and on any given night, meet the guys and gal drivers who pilot these four-wheel high-powered race cars. Many race tracks participate in this event as a way to distribute their yearly racing schedules for the upcoming season and to meet and greet their loyal fans and hopefully win over some new fans to attend racing events at their respective facilities. The show remains FREE to the public as it has been since first landing at the Phillipsburg Mall eleven years ago.

In previous events, cars on display included big block and small block Modifieds, Sportsman, all divisions of Micro-Sprints, all divisions of Sprint Cars, Drag Racing cars, Slingshots, Stage One Modifieds, X-Cel Modifieds, Late Models, SpeedSTRS, Go-Karts and a broad variety of vintage and restored race cars. Many speedways will be involved with the 2018 edition of the show. The week-long event will set aside one evening to salute the "Stars of Tomorrow" with a special night for the budding young racing talents competing with the many quarter midget clubs in the area and this night has proven to be one of the highlights of the week as many of the youngsters will be giving their first ever interviews to a large crowd.

For the eleventh consecutive year, former Gasoline Alley show hosts Ed and Steve Pados will host the nightly events and interviews along with longtime racing personality Bobby Stull and former Lake Mocatek Speedway co-announcer Justin Beltrame. Snydersville Speedway Announcer Alex Greezweig has also signed on for the event.

The Dirt Track Heroes Car Show will again offer a great tribute keepsake event souvenir program book and shirt. The Phillipsburg Mall is open Sunday 11 AM to 6 PM; Monday through Saturday from 10 AM to 9 PM. For Quaker Steak & Lube Dirt Track Heroes information, contact show organizers Bob and Donna Miller by phone at: 443- 513-4456, via e-mail at: TOTHILL98@aol.com or at their website: www.thunderonthehillracingseries.com. or contact Steve Pados at: 484-784-7756 or through email at: steveswp@ptd.net