Archive for Ernie Saxton Communications

PINE BROOK SPEEDWAY REUNION TO BE A BIG ATTRACTION DURING PPB MOTORSPORTS 2018 RACECAR AND TRADE SHOW

OAKS, PA November 19, 2017 . . . From 1962 through its final race in 1989 Pine Book Speedway presented crowd pleasing Three Quarter Midget racing and during the three days of the Pioneer Pole Buildings Motorsports 2018 Racecar and Trade Show Presented by Sunoco and Fueled by Insinger Performance a Reunion will be presented. A showcase of TQs raced at the popular race track will part of the Reunion along drivers and others that were involved in the Friday night racing action at the Route 46 and Bloomfield location in Pine Brook, NJ.

The show takes place January 19-21 at the Greater Philadelphia Expo Center in Oaks, PA.

In addition to the TQs there will a display featuring the Pine Brook Micro-Stocks that were popular during the late 1970s through the 1980s.

Gary Mondschein, through his promotional company Classic Racing Times has been involved in a number of great motorsports displays over the years, will be creating a large and comprehensive display tracing the history of Pine Brook. Long-time Micro-Stock car owner and driver Al Puntasecca will be working with Mondschein.

“For a number of years I was a regular at Pine Brook. I got caught up in the excitement of the action packed racing,” said show public relations person Ernie Saxton. “Drivers like Doug Craig, Pete Mourad, Dick “Mr. Consistency” Peterman, Jack Duffy, Sheriff Larry Michaels, Bob Watkins, and Tony Romit along with many others made for an exciting show on the very short asphalt track.”

There will be Pine Brook memorabilia will be on display with show attendees bring advised to bring their scrapbooks for autographs.

There will be autograph sessions featuring drivers, car owners and officials throughout the show.

During the weeks leading up to the show there will be updates released to the media and at the show website listing who be part of the autograph sessions. Noted announcer Bob Marlow, son of the voice of Pine Brook for many years Dick Marlow, will be interviewing guest drivers and team members.

Earl Krause is the contact person for the Pine Brook Reunion and can be reached at 609.888.3618 or Earl@AARN.com.

Many area speedways and sanctioning organizations will be exhibiting and will feature top drivers along with announcements regarding their 2018 season.

Exhibitors and those planning to be exhibitors have all the information they need on the new website to plan their participation.

"The show floor is more than 75% full,” said show promoter Len Sammons. “Companies looking to exhibit are encouraged to contact show manager Danny Sammons at 609-888-3618 for available show space before it's too late."

Information is also available by emailing motorsports@aarn.com. "Like" Motorsports Race Car and Trade Show on Facebook at www.facebook.com/MotorsportsTradeShow.

NEWS FROM LEN SAMMONS PRODUCTIONS

2018 INDOOR AUTO RACING CHAMPIONSHIP SERIES FUELED BY VP RACING FUELS

INDOOR AUTO RACING EVENTS AT TRENTON, ALLENTOWN, ATLANTIC CITY AND ALBANY

PROMOTER: Len Sammons (609)888-3618 - MEDIA CONTACT: Ernie Saxton Communications, Inc.

Esaxton144@aol.com – EMAIL ---- 267.934.7286 – Ernie’s CELL PHONE

Release created by Steve Barrick

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SPRINT CAR ACE RYAN SMITH GEARS UP FOR EAST COAST MICRO DIRT NATIONALS; CALIFORNIAN DANNY STRATTON ALSO FILES ENTRY

TRENTON, NJ NOVEMBER 16, 2017 . . . Ryan Smith, who ranked second in the 2017 All Star Circuit Of Champions 410 Sprint Car circuit, has filed an entry to compete in the first East Coast Dirt Nationals coming up in two weeks at the CURE Insurance Arena in Trenton, N.J. on Friday and Saturday, December 1st and 2nd.

The ‘Kunkletown Kid’ for his lifelong residency in the small Pennsylvania hamlet, Smith enjoyed a breakout season with the All Stars, winning three races and outpointing almost 300 other drivers from across the country except Ohio’s Chad Kemenah, the circuit champion.

As a third generation race driver - his father Randy and grandfather Roy preceded him in racing - Smith understands how important it is to be able to connect and communicate with his crew as well as his fans.

Smith’s Sprint Car prowess was recognized in consecutive years at Williams Grove Speedway where he earned Most Improved Driver accolades.

Indoor Auto Racing Series competition will be nothing new to Smith. In fact, he has one of the most consistent performance records of any driver in Atlantic City’s Boardwalk Hall.

Beginning in 2009 through 2013, Smith authored top five finishes in A-Main events, all the while driving a Micro 600cc Sprint against the heavily favored asphalt TQ Midgets.

Smith will be back in his element in the CURE Insurance Arena driving indoors once more in a Micro 600cc Sprint. Joel Smith (his cousin) owns the car which will carry the family’s iconic No. 555 on the tail.

Native Californian Danny Stratton, who has spent most of 2017 racing in the Midwest on the POWRi Midget circuit, has also entered the event.

Though Stratton has run Sprint Cars with considerable success, his forte has been in Midgets, He owns two career USAC National Midget wins and eight USAC Western States Midget checkereds.

In 2016, Stratton ran most of the USAC/ARDC circuit, finishing ninth in points with a top finish of second at Lebanon, Pa.’s Linda’s Speedway on July 1.

Several drivers have entered the East Coast Micro Dirt Nationals who are experienced in Len Sammons Motorsports Productions TQ Midget competition. The list includes multi-time Atlantic City Boardwalk Hall Gamblers Classic winner Anthony Sesely, past ATQMRA driving champion Matt Janisch, Kutztown SpeedSTR reigning champion Tim Buckwalter, 2016 TQ Turkey Derby race winner Matt Roselli, and tested tough drivers Brandon Azzalina and Pat Bealer.

Smith, Stratton and the Indoor TQ crossover drivers join six time Lincoln Speedway 410 Sprint champion Brian Montieth, noted Sprint Car driving brothers Michael and Brian Carber, past ARDC Midget car driving champions Alex Bright, Trevor Kobylarz, and the Buckwalter cousins, Steve and Tim, as racers with rich pedigrees in the ranks.

New York state 360 Sprint car drivers Scott Kreutter and Joe Trenca have also expressed their intention to compete.

The field also includes the best drivers and teams from Micro Sprint racing. In fact, one Micro Sprint car owner is so sure one of the division regulars will win the event, he’s willing to put his money on it. Should any non-regular of 600cc Micro Sprint racing win Saturday’s feature event the car owner will add a $500 bonus to the win total.

Though the East Coast Indoor Nationals is a new attraction, the CURE Insurance Arena (formerly Sun National Bank Center), has hosted TQ Midget racing for the past four years on the arena’s concrete floor.

The racing schedule will tentatively call for heat races with passing points and four A-qualifier feature races on Friday night. On Saturday it will be “alphabet mains,” with racers having the opportunity to advance from twin F, E, D, C and B-mains to the 40 lap “A” feature.

The agenda calls for racing to start at 7 p.m. on Friday and 5 p.m. on Saturday.

Oliver Communication Group (OCG) of Bordentown, N.J. has signed on as an associate sponsor of the event. Other sponsorship packages remain.

Tickets for both days of the event are available at the CURE Insurance Arena Box Office or by phone at 800-298-4200. Further information is available at indoorautoracing.com, email to motorsports@aarn.com or by calling 609-888-3618.

The East Coast Micro Dirt Nationals is the first of four Indoor Auto Racing Series races planned for the busy off-season.

Three TQ Midget Indoor Auto Racing Series events held on the concrete floors at Allentown (PA), Atlantic City (NJ) and Albany (NY).

For more information visit www.indoorautoracing.com, e-mail motorsports@aarn.com or call 609-888-3618 during normal business hours

NEWS FROM LEN SAMMONS PRODUCTIONS

2018 INDOOR AUTO RACING CHAMPIONSHIP SERIES FUELED BY VP RACING FUELS

INDOOR AUTO RACING EVENTS AT TRENTON, ALLENTOWN, ATLANTIC CITY AND ALBANY

PROMOTER: Len Sammons (609)888-3618 - MEDIA CONTACT: Ernie Saxton Communications, Inc.

Esaxton144@aol.com – EMAIL ---- 267.934.7286 – Ernie’s CELL PHONE

Release created by Steve Barrick

FOR IMMEDIATE RELEASE PLEASE WITH OUR THANKS

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-Inaugural Trenton Race On Clay Set For Dec. 1-2-

BROTHERS MICHAEL AND BRIAN CARBER ENTER INAUGURAL EAST COAST INDOOR DIRT NATIONALS WEEKEND

TRENTON, NJ November 7, 2017 . . . A pair of dirt track racing brothers, Michael and Brian Carber have each filed entries for the inaugural East Coast Indoor Dirt Nationals Fueled By VP Racing Fuels which will be held at CURE Insurance Arena in Trenton, N.J., on Friday and Saturday, December 1st and 2nd.

Get your tickets now, don’t risk standing in line. This one is going to be huge!

The event, the only indoor dirt oval track race in the northeast, has drawn tremendous competitor and race fan interest.

Rich black clay has been ordered and the track crew is preparing to make it banked, smooth, tacky and fast. Race teams have responded by entering their 600cc Micro Sprints for top drivers in big numbers making this a must see event.

The Carber brothers, Michael, 30 and Brian, 23, come into the event with considerable Dirt Track Micro Sprint racing on their side, an advantage that could be huge. The Carbers are natives of the Pipersville, PA area.

Michael Carber will be driving a car owned by Jason Higdalski.

“This actually started out as kind of a gag between me and Ryan Flores,” Carber said. “He said he was trying to hook up a Micro ride so I decided to find one too. I got mine, he had to back out on his, but I'm going ahead with it.”

Flores has entered the three TQ Midget Indoor Auto Racing Series events held on the concrete floors at Allentown (PA), Atlantic City (NJ) and Albany (NY). Flores is the defending Series champion in those events.

Both Carber and Flores are involved as crewmen on NASCAR's top tier series teams owned by Roger Penske and live near one another in Mooresville, N.C.

Carber has won races in every type of racing he has competed in, including Quarter Midgets, Micro Sprints, and 305, 360 and 410 Sprint Cars.

When Brian Carber learned of his older brother's intentions, the Micro Sprint and URC Sprint ace decided to put together a deal for himself too. The younger Carber will strap into a Hyper Chassis owned by Eric Gable. The younger Carber has been racing Micros and Sprint Cars.

Ability and experience aside, the Carber brothers will be facing some formidable competition at the inaugural East Coast Indoor Dirt Nationals Weekend.

Four ARDC Midget car driving champions, Alex Bright, Trevor Kobylarz, and the Buckwalter cousins, Steve and Tim, all have eyes on contending for the $5,000 first place prize. Each could be expected to have an edge over the competitors who do not have their background.

Entries have already been received from competitors in New Jersey, Pennsylvania, New York, Delaware, Colorado, Connecticut, North Carolina, Massachusetts and New Hampshire.

The field includes the best of Micro Sprint racing, plus top drivers from many other forms or racing that have landed rides for the event. The list includes three top Sprint Car drivers.

Ryan Smith of Kunkletown, Pa., who finished second in Tony Stewart’s All Star 410 Sprint Car series this year, has announced his attentions to compete. So has New York state 360 Sprint car drivers Scott Kreutter and Joe Trenca.

In response to the all-new nature of the event and the wide array of drivers who have entered, Sammons has added a Thursday night practice session to the schedule. The session will take place on Thursday, November 30.

Though the East Coast Indoor Nationals is a brand new event, the CURE Insurance Arena (formerly Sun National Bank Center), has hosted TQ Midget racing for the past four years on the arena’s concrete floor.

The racing schedule will tentatively call for heat races with passing points and four A-qualifier feature races on Friday night. On Saturday it will be “alphabet mains,” with racers having the opportunity to advance from F, E, D, C and B-mains to the 40 lap “A” feature.

The agenda calls for racing to start at 7 p.m. on Friday and 5 p.m. on Saturday.

Oliver Communication Group (OCG) of Bordentown, N.J. has signed on as an associate sponsor of the event. Other sponsorship packages remain.

Tickets for both days of the event are available at the CURE Insurance Arena Box Office or by phone at 800-298-4200. Further information is available at www.indoorautoracing.com, email to motorsports@aarn.com or by calling 609-888-3618.

For more information visit www.indoorautoracing.com, e-mail motorsports@aarn.com or call 609-888-3618 during normal business hours.

Ernie Saxton Communications

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NEWS FROM ERNIE SAXTON COMMUNICATIONS, INC. - Publisher of Motorsports Sponsorship Marketing News since 1985

Media Contact: Ernie Saxton

Office: 215.752.7797 – Cell: 267.934-7286- Fax: 215.752.1518 - Email: Esaxton144@aol.com

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MAKE IT EASY FOR MARKETING PARTNERS TO SAY ‘YES’; NOW IS THE TIME TO BE SEEKING SPONSORSHIP FOR 2018 AND MOTORSPORTS SPONSORSHIP MARKETING NEWS CAN HELP

LANGHORNE, PA October 15, 2017 . . . Unfortunately there’s a small group of racers that still believe that sponsorship is just a logo and a check. They are definitely wrong in their thinking.

Kristin Swartzlander of Dirty Mouth Communications has a great article in the latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News that will show racers how to be successful in gaining sponsorship support.

“Having the right sponsorship philosophy is critical to starting down a successful path with marketing partners, and giving them the solutions they need is the only way to get them on board,” said Swartzlander.

And Marcie Barlow offers ideas on how motorsports marketing can use creative marketing strategies of small business to be successful with your sponsorship efforts.

Often forgotten is keeping the media informed and Mickie Kennedy of eReleases a great article on how to have and create a strong media list. It is more than just Facebook.

Attorney Michael Spotts offers his thoughts on ladies being underrepresented in motorsports marketing. This will give females looking to be successful in motorsports and being able to attract sponsorship a huge amount of very useful information.

In addition the September/October issue offers other articles and news of recent sponsorship deals.

The newsletter, now in its 33rd year of publishing, can be a valuable tool for racers, promoters and sanctioning organizations seeking sponsorship support.

“It is getting tougher and tougher to secure serious sponsorship,” said newsletter publisher Ernie Saxton. “Our newsletter can be a great help to those seeking serious sponsorship support.”

A one year subscription is available for $29.95 a year (normal price is $39.95) and can be had by telephoning 215.752.7797 or mail your check payable to ESC, Inc. to 1448 Hollywood Avenue, Langhorne, PA 19047.

Saxton is also offering a great sponsorship book titled Motorsports Marketing and Sponsorships, How to Raise Money to Race and Give Sponsors What They Really Want by Alex Striler of Lucas Oil. This easy to read and understand book is a valuable sponsorship tool. The book is priced at $29.95 including postage and handling. The book and newsletter, a great double offering, is available for the special price of $50.95. You can use the same phone and or address to order.

The newsletter alone or the package would make a great Christmas gift idea.

Saxton has been involved in sponsorship marketing for more than 40 years. He is available as a consultant and a sponsorship representative along with providing public relations support. There is a brochure available upon request that outlines the services Saxton does offer.

Saxton also has columns on sponsorship appearing in National Dragster and Late Model Race magazine. In addition his columns on motorsports appear in the nationally distributed Area Auto Racing News, Inside Track Motorsports News, Bucks County, PA Courier Times along Digital First Media newspapers and websites.

Check out his website at www.saxtonsponsormarket.com.

ERNIE SAXTON COMMUNICATIONS, INC
Public Relations, Sponsorship Consultant
Publisher: Motorsports Sponsorship Marketing News
Award winning motorsports journalist
www.saxtonsponsormarket.com
215.752.7797 & 267.934.7286-Esaxton144@aol.com

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Ernie Saxton Communications

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NEWS FROM ERNIE SAXTON COMMUNICATIONS, INC. - Publisher of Motorsports Sponsorship Marketing News since 1985

Media Contact: Ernie Saxton

Office: 215.752.7797 – Cell: 267.934-7286- Fax: 215.752.1518 - Email: Esaxton144@aol.com

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SPOTTS COMPARES THE PRESENTATION OF SPONSORS IN NASCAR, FORMULA ONE AND INDY CAR ON MEMORIAL DAY WEEKEND; WHAT NASCAR SELLS, PEOPLE BUY; WHERE TO FOCUS MID-SEASON SPONSORSHIP AND MORE IN MOTORSPORTS SPONSORSHIP MARKETING NEWS

TWO SPECIAL DEALS ON SUBSCRIPTIONS AND GREAT SPONSORSHIP BOOK

LANGHORNE, PA JUNE 25, 2017 . . . The latest issue of Ernie Saxton’s Motorsports Sponsorship Marketing News is packed with great feature stories that can be helpful to those seeking sponsorship help and news on recent sponsorship deals.

Attorney M.K.Spotts compares the presentation of sponsors in NASCAR, Formula One and Indy Car on Memorial Day. A great opportunity to learn how the “major leaguers” activate the sponsorships during the biggest day in the sport. This is a two part article with the second part appearing in the next edition.

Kristin Swartzlander offers information on where teams should be directing their efforts to keep sponsors happy and to gain new sponsors. Some very good ideas as the season reaches the halfway mark.

Former Darlington Raceway PR Director Cathy Elliot shares a great article that shows what NASCAR SELLS, PEOPLE BUY.

Marcie Barlow’s informative article “Engagement” gives readers tips on social media while Joe Verdegan talks about “Race Fans, dirt and asphalt.

And there is a number of articles on recent sponsorship deals, a chart from Joyce Julius that shows who the most mentioned NASCAR drivers are and so much more.

Issue #3 is just off the press and getting a lot of great comments from subscribers and media.

Two special deals are being offered. A one year subscription that normally sells for $39.95 is available for just $24.95 and the last two editions will be included FREE. The second offer includes a subscription to Motorsports Sponsorship Marketing News (one year) and a copy of one of the best books on sponsorship available these days, “Motorsports Marketing and Sponsorship.” For just $39.95 you can get both and save $25 off the full price.

To place your order telephone 215.752.7797 with your Visa or MasterCard. Or mail your check payable to ESC, Inc. 1448 Hollywood Avenue, Langhorne, PA 19047.

Motorsports Sponsorship Marketing News is now in its 33rd year.

Ernie Saxton Communications, Inc. provides sponsorship marketing services along with public relations support. Saxton has more than 50 years’ experience.

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MEDIA NOTE: Members of the media that would like to be on our subscription mailing list, at no cost, please email us with your postal mailing address at Esaxton144@aol.com.

ERNIE SAXTON COMMUNICATIONS, INC
Public Relations, Sponsorship Consultant
Publisher: Motorsports Sponsorship Marketing News
Award winning motorsports journalist
www.saxtonsponsormarket.com
215.752.7797 & 267.934.7286-Esaxton144@aol.com

Comments (0)

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