I grabbed a cold drink and some chips Sunday and sat down to watch the IndyCar opener from Florida. I figure it's a new year, things have changed... I'll give it a try and see what to expect in 2009. I mean... how bad could things be?

It's bad.

Real bad.

Worse than a Robin Miller column.

The first thing I noticed is that the starting lineup only sported twenty-two drivers.  Twenty-two!  After all the hype about how reunification was going to save the IndyCar world and increase field sizes and all that, they came up with 22 starters -- for the season-opener.  Not to mention, I didn't even recognize an easy third of the drivers starting, and I sometimes fancy myself as being a reasonably interested fan of auto racing.

After the race started and the field bombed into the obligatory turn 1, lap 1 crash to bring out a full-course yellow I noticed the next travesty:  of all the amazing, first-class racing facilities that are readily available in this great country, they decided to throw some temporary barriers up on the public roads of St. Petersburg to race on a narrow, single-lane street course with virtually no passing opportunities.  Ummm... why?

But the thing that most intrigued me was the new tire gimmick.  For 2009, Firestone will be bringing two tire compounds to the street and road races.  A softer compound -- called "reds" since they're identifiable by a red sidewall -- to provide extra grip, and the traditional black slick tires that have the durability.  Well, okay... having a couple of tire options for the teams isn't such a bad idea I guess.  But then the sanctioning body decided to get in on the idea by writing a new rule requiring each team to run at least two green flag laps on the "red" tires.

And so there it is... now they have a new "element" to add to the racing story and something for the television folks to talk about.  Because heaven knows there's nothing going on on the race track to talk about. Now we have to keep track of who's on what tires.  So Firestone brought a soft tire for better passing to a street course... where there's no passing?  Holy smokes -- I haven't seen this much of a circus since A.J. Foyt slapped Arie Luyendyk in Victory Lane at Texas.

Tony George... what happened, man?

Here's the deal:  IndyCar racing has turned into a "club sport".  It has virtually no fan appeal and has essentially become irrelevant in the American motorsports psyche.  Take out the 500 and it is irrelevant.  Broaden the audience to the "casual sports fan" and nobody has a damn clue who those guys are racing out there.

Sometimes I get crazy ideas, so here's one to share:  How about concentrating on building fan interest by racing real cars on real race tracks with drivers that race fans know and can connect with?  And maybe leave the gimmicks to... oh I dunno... Monster Truck racing.

(PS:  I was just kidding about the Robin Miller thing... Come on -- who doesn't love Robin Miller?)

Fans of Dale Earnhardt, Jr. have to be disappointed with how the 2009 season has started.  After five races, the point standings show that he's mired back in 19th position.  He's only posted one top-ten and, worse yet, has led only a single lap.  A handful of driving mistakes at Daytona and a blown engine at Fontana, CA have set the tone for the early part of the season.

One could imagine the pressure that Earnhardt, Jr. must be experiencing.  His move in 2008 to Hendrick Motorsports was supposed to be the key that opened the door to winning championships and lifting his career to heights worthy of the Earnhardt name.  Many thought the move was a good one; even Darrell Waltrip was predicting a handful of wins in his first year with Hendrick.  And the 2008 season started off well -- a victory in the Bud Shootout all-star event followed by another win in the Gatorade 150 Daytona qualifying race.  But things quickly turned flat for the team and they eventually fell out of contention for the championship, posting only a single race win on a fuel-mileage run at Michigan.

In 2007, Dale Earnhardt, Jr. suprised the NASCAR world by announcing that he would leave the team his father created and race for Rick Hendrick in 2008.

At 34 years old, Dale Jr. knows that if he wants to be one of NASCAR's all-time greats like his father, the time to win championships is now.  With 18 career Cup wins, Dale Jr. is no slouch behind the wheel, of course.  But at the same time it's easy to expect that he'll be judged against his father's success.  Much of what he enjoys now -- the merchandise sales, NASCAR's Most Popular Driver year after year, etc. -- is best attributed to the Earnhardt name.

In fairness, from the very beginning Dale Jr. has insisted that he is his own person with his own driving style.  I think it's important for us fans to respect that.  Some critics might argue that he doesn't have the drive and determination that his father did.  But in some ways that's unfair: his father raced at a time when he had to make his own name and his own financial success on the racetrack.  Fame and fortune can be an incredible motivator and, let's face it, Dale Jr. has those things already.

It's hard to see what changes Dale Jr. would have to make to win a championship.  Clearly Hendrick Motorsports is a top NASCAR enterprise, but it's not so clear that Dale Jr. has the best equipment on the circuit.  He insists on keeping crew chief Tony Eury, Jr. on board, but a different crew chief might go a long way.  Would Jimmie Johnson be so successful without Chad Knauss?  How about Jeff Gordon's early years without Ray Evernham?

And what about Kyle Busch?  When driving this very same car for Hendrick he had only modest success.  Now that he's in the Gibbs organization he's winning everything in sight.

So was the move to Hendrick Motorsports a good one for Dale Jr.?  Time will tell.  He started his career at Dale Earnhardt, Inc. and posted two wins in his rookie season in 2000.  His most successful year was 2004, when he won six times, including the Daytona 500.  He was right there amongst the point leaders, but his run for the championship ended against the backstretch wall at Atlanta.  Then things went downhill.  One win each in 2005 and 2006, and no wins in 2007, when he finally pulled the trigger and announced he would leave DEI for Hendrick Motorsports.

I like Dale Jr.  He drives cleaner than his father but still has some of that throwback to old-school racing.  He's not as polished as many of the newer drivers and isn't a crybaby whiner like some of the others.  I think if the right opportunity comes along and he gets solid equipment he should be able to snag one or two of those Cup trophies after all.

As for 2009, the next several races could present the best opportunity to turn the season around as the team goes to tracks where Dale Jr. does well at.  He has one career Cup win at Texas, two at Phoenix, five at Talladega and three at Richmond.

Well here's one you can't blame on the bad economy: overnight ratings for Sunday's Bristol race are down 18% from last year. Not too surprising, as the trend for the year has averaged down 11% already. And ratings have been petering out the past few seasons.

There are some obvious reasons for the decline, the clearest one being "the product" itself. NASCAR racing has become incredibly dull. And I'm not so much referring just to what's happening (or not happening) on the track -- there have always been boring races, and every sport has boring games. The problem as I see it is that there is no "off-track drama" to sustain people's interests. That is, the sport itself isn't exciting. The drivers are boring. There are no controversies or rivalries. The cars are embarrassingly ugly. The tracks are mostly the same configuration and the ones that are different are paved like sidewalks. Hell, I don't even admit liking NASCAR to my friends anymore -- I tell them I watch cricket.

But let's look past those obvious things and admit that NASCAR has another problem: the television coverage is absolutely terrible. And it seems to be across all networks. Between screaming rodents, quacking ducks and "boogity! boogity! boogity!", they have helped take NASCAR from a man's sport to a silly 3-hour joke more fitting of an afternoon at Sesame Place. Seemingly gone are the days of gritty drivers piloting bad-ass cars on a razor's edge and even breaking a sweat while doing it. If us fans are looking to watch cartoons and comedy, there are plenty of better options on the television dial that we can choose from.

It is really at the point now where I find it painful -- yes, painful -- to watch a NASCAR race on television. Certainly it is true that they have many more cameras than in the old days, and a lot more of the action is caught because of that, but the overall experience portrays "the product" as a kiddie sport no more dangerous than whiffle ball.

Unless NASCAR wants to "realign" itself right into irrelevance, it needs to pick up the phone here and address the state of its television coverage. It negotiated these big TV packages to begin with, I'm sure they could make changes happen... if they wanted to.