GETTING SPONSORS TO SAY YES AND MORE IN MOTORSPORTS SPONSORSHIP NEWS
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Ernie Saxton Communications
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NEWS FROM ERNIE SAXTON COMMUNICATIONS, INC. - Publisher of Motorsports Sponsorship Marketing News since 1985
Media Contact: Ernie Saxton
Office: 215.752.7797 – Cell: 267.934-7286- Fax: 215.752.1518 - Email: Esaxton144@aol.com
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MAKE IT EASY FOR MARKETING PARTNERS TO SAY ‘YES’; NOW IS THE TIME TO BE SEEKING SPONSORSHIP FOR 2018 AND MOTORSPORTS SPONSORSHIP MARKETING NEWS CAN HELP
LANGHORNE, PA October 15, 2017 . . . Unfortunately there’s a small group of racers that still believe that sponsorship is just a logo and a check. They are definitely wrong in their thinking.
Kristin Swartzlander of Dirty Mouth Communications has a great article in the latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News that will show racers how to be successful in gaining sponsorship support.
“Having the right sponsorship philosophy is critical to starting down a successful path with marketing partners, and giving them the solutions they need is the only way to get them on board,” said Swartzlander.
And Marcie Barlow offers ideas on how motorsports marketing can use creative marketing strategies of small business to be successful with your sponsorship efforts.
Often forgotten is keeping the media informed and Mickie Kennedy of eReleases a great article on how to have and create a strong media list. It is more than just Facebook.
Attorney Michael Spotts offers his thoughts on ladies being underrepresented in motorsports marketing. This will give females looking to be successful in motorsports and being able to attract sponsorship a huge amount of very useful information.
In addition the September/October issue offers other articles and news of recent sponsorship deals.
The newsletter, now in its 33rd year of publishing, can be a valuable tool for racers, promoters and sanctioning organizations seeking sponsorship support.
“It is getting tougher and tougher to secure serious sponsorship,” said newsletter publisher Ernie Saxton. “Our newsletter can be a great help to those seeking serious sponsorship support.”
A one year subscription is available for $29.95 a year (normal price is $39.95) and can be had by telephoning 215.752.7797 or mail your check payable to ESC, Inc. to 1448 Hollywood Avenue, Langhorne, PA 19047.
Saxton is also offering a great sponsorship book titled Motorsports Marketing and Sponsorships, How to Raise Money to Race and Give Sponsors What They Really Want by Alex Striler of Lucas Oil. This easy to read and understand book is a valuable sponsorship tool. The book is priced at $29.95 including postage and handling. The book and newsletter, a great double offering, is available for the special price of $50.95. You can use the same phone and or address to order.
The newsletter alone or the package would make a great Christmas gift idea.
Saxton has been involved in sponsorship marketing for more than 40 years. He is available as a consultant and a sponsorship representative along with providing public relations support. There is a brochure available upon request that outlines the services Saxton does offer.
Saxton also has columns on sponsorship appearing in National Dragster and Late Model Race magazine. In addition his columns on motorsports appear in the nationally distributed Area Auto Racing News, Inside Track Motorsports News, Bucks County, PA Courier Times along Digital First Media newspapers and websites.
Check out his website at www.saxtonsponsormarket.com.
ERNIE SAXTON COMMUNICATIONS, INC
Public Relations, Sponsorship Consultant
Publisher: Motorsports Sponsorship Marketing News
Award winning motorsports journalist
www.saxtonsponsormarket.com
215.752.7797 & 267.934.7286-Esaxton144@aol.com
