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NEWS FROM ERNIE SAXTON COMMUNICATIONS, INC. - Publisher of Motorsports Sponsorship Marketing News since 1985

Media Contact: Ernie Saxton

Office: 215.752.7797 – Cell: 267.934-7286- Fax: 215.752.1518 - Email: Esaxton144@aol.com

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MAKE IT EASY FOR MARKETING PARTNERS TO SAY ‘YES’; NOW IS THE TIME TO BE SEEKING SPONSORSHIP FOR 2018 AND MOTORSPORTS SPONSORSHIP MARKETING NEWS CAN HELP

LANGHORNE, PA October 15, 2017 . . . Unfortunately there’s a small group of racers that still believe that sponsorship is just a logo and a check. They are definitely wrong in their thinking.

Kristin Swartzlander of Dirty Mouth Communications has a great article in the latest edition of Ernie Saxton’s Motorsports Sponsorship Marketing News that will show racers how to be successful in gaining sponsorship support.

“Having the right sponsorship philosophy is critical to starting down a successful path with marketing partners, and giving them the solutions they need is the only way to get them on board,” said Swartzlander.

And Marcie Barlow offers ideas on how motorsports marketing can use creative marketing strategies of small business to be successful with your sponsorship efforts.

Often forgotten is keeping the media informed and Mickie Kennedy of eReleases a great article on how to have and create a strong media list. It is more than just Facebook.

Attorney Michael Spotts offers his thoughts on ladies being underrepresented in motorsports marketing. This will give females looking to be successful in motorsports and being able to attract sponsorship a huge amount of very useful information.

In addition the September/October issue offers other articles and news of recent sponsorship deals.

The newsletter, now in its 33rd year of publishing, can be a valuable tool for racers, promoters and sanctioning organizations seeking sponsorship support.

“It is getting tougher and tougher to secure serious sponsorship,” said newsletter publisher Ernie Saxton. “Our newsletter can be a great help to those seeking serious sponsorship support.”

A one year subscription is available for $29.95 a year (normal price is $39.95) and can be had by telephoning 215.752.7797 or mail your check payable to ESC, Inc. to 1448 Hollywood Avenue, Langhorne, PA 19047.

Saxton is also offering a great sponsorship book titled Motorsports Marketing and Sponsorships, How to Raise Money to Race and Give Sponsors What They Really Want by Alex Striler of Lucas Oil. This easy to read and understand book is a valuable sponsorship tool. The book is priced at $29.95 including postage and handling. The book and newsletter, a great double offering, is available for the special price of $50.95. You can use the same phone and or address to order.

The newsletter alone or the package would make a great Christmas gift idea.

Saxton has been involved in sponsorship marketing for more than 40 years. He is available as a consultant and a sponsorship representative along with providing public relations support. There is a brochure available upon request that outlines the services Saxton does offer.

Saxton also has columns on sponsorship appearing in National Dragster and Late Model Race magazine. In addition his columns on motorsports appear in the nationally distributed Area Auto Racing News, Inside Track Motorsports News, Bucks County, PA Courier Times along Digital First Media newspapers and websites.

Check out his website at www.saxtonsponsormarket.com.

ERNIE SAXTON COMMUNICATIONS, INC
Public Relations, Sponsorship Consultant
Publisher: Motorsports Sponsorship Marketing News
Award winning motorsports journalist
www.saxtonsponsormarket.com
215.752.7797 & 267.934.7286-Esaxton144@aol.com

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NEWS FROM ERNIE SAXTON COMMUNICATIONS, INC. - Publisher of Motorsports Sponsorship Marketing News since 1985

Media Contact: Ernie Saxton

Office: 215.752.7797 – Cell: 267.934-7286- Fax: 215.752.1518 - Email: Esaxton144@aol.com

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SPOTTS COMPARES THE PRESENTATION OF SPONSORS IN NASCAR, FORMULA ONE AND INDY CAR ON MEMORIAL DAY WEEKEND; WHAT NASCAR SELLS, PEOPLE BUY; WHERE TO FOCUS MID-SEASON SPONSORSHIP AND MORE IN MOTORSPORTS SPONSORSHIP MARKETING NEWS

TWO SPECIAL DEALS ON SUBSCRIPTIONS AND GREAT SPONSORSHIP BOOK

LANGHORNE, PA JUNE 25, 2017 . . . The latest issue of Ernie Saxton’s Motorsports Sponsorship Marketing News is packed with great feature stories that can be helpful to those seeking sponsorship help and news on recent sponsorship deals.

Attorney M.K.Spotts compares the presentation of sponsors in NASCAR, Formula One and Indy Car on Memorial Day. A great opportunity to learn how the “major leaguers” activate the sponsorships during the biggest day in the sport. This is a two part article with the second part appearing in the next edition.

Kristin Swartzlander offers information on where teams should be directing their efforts to keep sponsors happy and to gain new sponsors. Some very good ideas as the season reaches the halfway mark.

Former Darlington Raceway PR Director Cathy Elliot shares a great article that shows what NASCAR SELLS, PEOPLE BUY.

Marcie Barlow’s informative article “Engagement” gives readers tips on social media while Joe Verdegan talks about “Race Fans, dirt and asphalt.

And there is a number of articles on recent sponsorship deals, a chart from Joyce Julius that shows who the most mentioned NASCAR drivers are and so much more.

Issue #3 is just off the press and getting a lot of great comments from subscribers and media.

Two special deals are being offered. A one year subscription that normally sells for $39.95 is available for just $24.95 and the last two editions will be included FREE. The second offer includes a subscription to Motorsports Sponsorship Marketing News (one year) and a copy of one of the best books on sponsorship available these days, “Motorsports Marketing and Sponsorship.” For just $39.95 you can get both and save $25 off the full price.

To place your order telephone 215.752.7797 with your Visa or MasterCard. Or mail your check payable to ESC, Inc. 1448 Hollywood Avenue, Langhorne, PA 19047.

Motorsports Sponsorship Marketing News is now in its 33rd year.

Ernie Saxton Communications, Inc. provides sponsorship marketing services along with public relations support. Saxton has more than 50 years’ experience.

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MEDIA NOTE: Members of the media that would like to be on our subscription mailing list, at no cost, please email us with your postal mailing address at Esaxton144@aol.com.

ERNIE SAXTON COMMUNICATIONS, INC
Public Relations, Sponsorship Consultant
Publisher: Motorsports Sponsorship Marketing News
Award winning motorsports journalist
www.saxtonsponsormarket.com
215.752.7797 & 267.934.7286-Esaxton144@aol.com